| | Marketing Social influencers hold sway for HENRY buying decisions  |  While many associate luxury items with a particular price point, a new group of up-and-coming affluents cite quality and reputation over price in terms of declaring what is luxury. Entire
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| Apparel and accessories Hermès takes its accessories on stage for seasonal campaign |  French fashion house Hermès is assigning two comedians the role of a lifetime, challenging them to take on a series of seven roles by using its accessories as props and costumes. Entire
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| Retail Saks plans to unveil its holiday windows with dramatic flair |  Department store chain Saks Fifth Avenue is bringing Broadway to Fifth Avenue for its holiday celebrations that aim to not only delight customers and passersby, but also hope to make a difference. Entire
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 | Software and technology IoT poised to revolutionize how retailers shape store experiences FREE |  A growing number of retailers see the power of harnessing the Internet of Things, especially as a way to improve store operations and inventory management. Entire
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| Automotive Land Rover reminisces on adventure in anniversary effort |  British automaker Land Rover is revisiting its legacy for discovery and reliability with the help of two Canadians who went on a continent-spanning journey decades ago with the help of the marque. Entire
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| Blog Top 5 brand moments from last week |  Celebrity clout and film ties are two strategies often embraced by luxury marketers as they look to position their brands with well-known figures or entertainment. Entire
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 | Luxury Memo special reports Cities of luxury: Los Angeles – Luxury Memo special report |  While opulence and luxury have hubs and destinations all over the world, Los Angeles makes a name for itself as one of the most glamorous, as Hollywood continues to push high-end trends forward. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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 | News briefs Marc Jacobs, Gucci, Crystal, Jaguar Land Rover, Italian beauty and Holiday House – Live news |  Luxury Daily's live news from Nov. 2 - Marc Jacobs rethinks logo in playful partnership; Gucci casts Jared Leto, Lana Del Rey in fragrance ad; Crystal appeals to early birds with 2021 reservations; Jaguar Land Rover developing solution to combat motion sickness; Pop-up brings I-beauty to Miami; Holiday House gathers home furnishings brands for a cause. Entire
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| News briefs Dover Street Market, China, Cadillac and real estate – News briefs |  Today in luxury - T-shirts, sneakers, foam hippos: Dover Street Market makes its Los Angeles debut; Trump says he thinks US will reach trade deal with China; General Motors hits pause on Cadillac subscription program; As Manhattan’s most secretive skyscraper rises, a super-elite clientele emerges. Entire
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| Travel and hospitality Oetker Collection’s Caroline Goux: Luxury Woman to Watch 2019 |  Meet Caroline Goux, vice president of sales and marketing at the Oetker Collection, Paris. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll. Entire
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