Marketing
November 5, 2018
A multi-million dollar listing in California. Image credit: Aumann Bender & Associates
By Brielle Jaekel
While many may associate luxury items with a particular price point, a new group of up-and-coming affluents cite quality and reputation over price in terms of declaring what is luxury.
{"ct":"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","iv":"678be534753ca45104b32eaa53fbb2fd","s":"9d732ed85c831ced"}
Share your thoughts. Click here