| | Marketing Consumers moving from conspicuous to conscious consumption: Euromonitor  |  By 2030, 53 percent of all global spending will be allocated towards services rather than goods, as consumer’s aspirations shift away from accumulating material possessions towards achieving simplicity. Entire
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| Research How luxury brands can revitalize WeChat growth in China | ![]() As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies? The latest report by DLG and JINGdigital explores this topic in detail and offers insights on the most efficient channels for growth. Entire
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| Automotive Audi turns seasonal marketing into study of human nature FREE |  German automaker Audi is taking cues from nature documentaries in holiday spots that create a bond through shared human experiences. Entire
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 | Luxury Memo special reports Millennials – Luxury Memo special report |  Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| News briefs Content Authenticity Initiative, Ralph Lauren, Vanity Fair Hollywood, Mr Porter and Porsche – Live news |  Luxury Daily's live news from Nov. 4 - New York Times Co., Adobe and Twitter, seeing dire need, debut Content Authenticity Initiative; Ralph Lauren turns to QR code tech to track merchandise for authenticity, supply chain clarity; Vanity Fair Hollywood, with launch sponsor Genesis Motor America, is new YouTube destination; Mr Porter breaks “Gifts All Wrapped Up” holiday campaign; Porsche links with Star Wars franchise to build fantasy starship. Entire
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| News briefs Zac Posen, Celine, LVMH and New York real estate – News briefs |  Today in luxury - Even "Project Runway" couldn’t save Zac Posen; Celine opens first perfume store in Paris; How one franc turned LVMH into the world’s largest luxury group; Pied-a-terre tax revival is latest threat to NYC’s luxury market. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Real estate Modern Spaces’ Arlinda Dine: Luxury Woman to Watch 2020 |  Meet Arlinda Dine, executive vice president of new development marketing at Modern Spaces. She is on Luxury Daily's prestigious Luxury Women to Watch 2020 honor roll. Entire
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