Luxury Daily, Oct. 27, 2020 – Pandemic disruption will create trust issues for customers into 2021
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| | Marketing Pandemic disruption will create trust issues for customers into 2021  |  The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report. Entire
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| Apparel and accessories Gucci concludes its Epilogue campaign in an effort towards transparency |  Italian fashion house Gucci has released the final installment of its behind-the-scenes campaign, concluding a bold and honest look at the production of fashion. Entire
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| Automotive Jaguar designers share how COVID-19 has shaped their philosophies FREE |  British automaker Jaguar Land Rover has released a video series showing how COVID-19 has changed the lives and creative processes of its designers in a bid to emphasize its focus on values-based design. Entire
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 | Fragrance and personal care Estée Lauder promotes self-care in upbeat ad campaign featuring Broadway star |  Beauty brand Estée Lauder has tapped American singer and actor Danielle Brooks to introduce the label’s night care serum in a campaign emphasizing self-care. Entire
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| Government What a Trump win would mean for luxury |  Now, on the precipice of this election and facing the possible untold economic and political effects of another four years of a Trump presidency, the luxury business finds itself at an intersection: it must embrace its responsibility to take issues of injustice, sustainability and equal treatment into its own hands. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Italy lockdown, Rolls-Royce, Galeries Lafayette, Artsy and luxury real estate webinar |  Luxury Daily’s live news: New restrictions go into effect in Italy, as lockdowns, cases surge in Europe; Rolls-Royce welcomes new apprentices to Goodwood; Galeries Lafayette plans to open new flagship store in Guiyang; Artsy expands its ecommerce click-to-buy functionality in Asia; Register for free webinar Oct. 30 on ever-changing luxury landscape. Entire
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| Travel and hospitality Hotel Barrière Le Fouquet’s Paris’ Geraldine Dobey: Luxury Woman to Watch 2021 |  Meet Geraldine Dobey, general manager, Hotel Barrière Le Fouquet’s Paris. She is on Luxury Daily's prestigious Luxury Women to Watch 2021 honor roll. Entire
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