Luxury Daily, Oct. 6, 2014 – Top 10 luxury brand mobile marketers of Q3

October 6, 2014

Today's headlines

Mobile Top 10 luxury brand mobile marketers of Q3
By Jen King
	During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier. Entire article

Events/Causes Mandarin Oriental New York teams with Rodarte on city guide
By Nancy Buckley
	Mandarin Oriental New York is providing guests a specialized guide to New York that highlights fashion designers Kate and Laura Mulleavy’s perspective of the city. Entire article

Events/Causes Wedgwood saves heritage collection through crowdfunding
By Sarah Jones
	British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online. Entire article

Advertising Mikimoto positions pearls as everyday accessory in new ad effort
By Jen King
	Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry. Entire article

Internet Burberry ties fragrance to fashion through capsule collection
By Sarah Jones
	British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent. Entire article

In-Store Jaguar brings new apparel collection to Paris Motor Show
By Nancy Buckley
	British automaker Jaguar will launch a new apparel collection at the Paris Motor Show 2014 that is inspired by the brand's historical moments with the D-Type race car . Entire article

Print Ralph Lauren, Gucci market to digital drivers in Vanity Fair’s October edition
By Jen King
	Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue. Entire article

Mobile Why Instagram is Mercedes-Benz’s go-to platform for car launches
By Staff reports
	NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery. Entire article

Live news Saks, Fendi, Bloomingdale’s and Bentley – Live news
By Staff reports
	Luxury Daily's live news from Oct. 3 - Saks banks on mall traffic with store opening; Fendi goes for a stroll with By The Way bag; Fairmont heads to Barcelona to bolster European presence; Ritz-Carlton San Francisco updates property for breast cancer awareness; Bloomingdale’s revamps retail space in Palo Alto; Bentley gains spotlight in Harper’s Bazaar art hub. Entire article

News briefs Hong Kong, Bentley, luxury real estate and BMW – News briefs
By Staff reports
	Today in luxury marketing - Hong Kong protests to hit luxury sales; Bentley joins ultra-luxury fast lane with Mulsanne Speed; Luxury condos: Dialing it down; BMW loses luxury sales crown to Mercedes in September in the US. Entire article

Columns Measuring the quality of mobile campaigns and user engagement
By a Luxury Daily columnist
	Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so. Entire article

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