Luxury Daily, October 11, 2017 – Social media unavoidable for Chinese mobile commerce

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October 12, 2017

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Marketing

Social media unavoidable for Chinese mobile commerce

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.

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Strategy

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Marketing

Snapchat ups advertising strategy, allows more info for users

Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.

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Apparel and accessories

Max Mara turns everyday issues into modern day fairy tale

Italian fashion label Max Mara is telling a charming vignette that reveals a magic power in all of us.

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Media/publishing

Condé Nast bets on millennials’ digital engagement preference FREE

Media conglomerate Condé Nast is putting additional stock in digital content hubs with the launch of title offshoots meant to accompany primary print publications.

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Travel and hospitality

Four Seasons looks to the sky for bespoke itineraries

Four Seasons Hotels and Resorts has solidified a partnership with a high-end travel company to extend its luxury hospitality to the air.

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Marketing

Morin Oluwole – Woman to Watch 2018

"We are arriving at an inflection point in the sector where a lot of what used to be true is shifting as digital becomes an ever-important part of the luxury sector."

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News briefs

Gucci, Coach, Sotheby’s, British GQ, DVF and L’Officiel – Live news

Luxury Daily's live news from Oct. 11 - Gucci kicks off 10-year CSR initiative with fur-free pledge; Coach Inc. rebrands to reflect multi-brand mindset; Sotheby’s to auction rare pink diamond in Geneva; British GQ engages around music culture with social content collaboration; DVF drives sales on mobile Web with product visibility; L’Officiel launches title, commercial hub in US.

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News briefs

Social media, Harper’s Bazaar, real estate and BMW – News briefs

Today in luxury - Follow me: Luxury brands turn to social media to connect with customers; Glenda Bailey talks future of magazines and Harper’s Bazaar 150th anniversary; London's luxury home sales haven't been boosted by a falling pound; BMW eyes possible electric vehicle joint venture in China.

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Retail

What luxury brands look for in their managers

The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.

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