British fashion empire Burberry took the first-place title in L2 Think Tank's Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
German fashion house Hugo Boss is using bands Little Dragon and Miami Horror in a music-centric initiative designed to promote the brand’s blog and its Hugo line.
Online retailer Net-A-Porter’s winter boutique launched today, getting a head-start on winter apparel and accessories marketing and boosting end-of-year sales.
British designer Alfred Dunhill recently published its Autumn/Winter 2011-12 seasonal magazine featuring the new advertising campaign, products and articles with Web calls-to-action.
I have been asked any number of times, particularly by men of means, why should anyone want to pay the expensive prices for a suit, shirt or necktie? Whenever that question comes up, I am reminded of my early days at Bonwit Teller.
Since the launch of the first mobile Internet banking services in 1999, many financial services firms have launched mobile ad campaigns to publicize and promote their products and services.
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