Luxury Daily, October 12, 2015 – How should Balmain, H&M market their collaboration post-leak?

October 12, 2015

Today's headlines

Mobile How should Balmain, H&M market their collaboration post-leak?
By Sarah Jones
	French fashion label Balmain’s collection for H&M is less of a carefully kept secret following the release of tens of product images on a consumer’s Instagram account. Entire article

Multichannel Selfridges celebrates contemporary Indian design with multiplatform campaign
By Sarah Jones
	British retailer Selfridges is bringing a taste of Indian culture to consumers with the launch of a multichannel effort in collaboration with concept store Bombay Electric. Entire article

Internet La Mer prompts branded consumer memories to fete 50-year anniversary
By Sarah Jones
	Estée Lauder Cos.’ Crème de la Mer is illuminating the unique story present behind each of its jars through a user-generated content campaign. Entire article

Internet Fortnum & Mason bewitches with spooky tales from its crypt
By Staff reports
	British retailer Fortnum & Mason is taking a campy approach to explore the history of its Piccadilly flagship location. Entire article

Research Disconnect between consumer habits, ad spend still remains
By Forrest Cardamenis
	Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season. Entire article

Events/Causes Jaguar wires in to showcase newest technologies
By Forrest Cardamenis
	British automaker Jaguar is partnering with Wired magazine to reach a new market segment with its latest innovations. Entire article

Mobile Predictive marketing a growing opportunity on mobile for nimble brands
By Chantal Tode
	Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data. Entire article

Mobile Lexus looks to Elle readers to tout new model’s prowess
By Forrest Cardamenis
	Toyota Corp.’s Lexus is reaching out to women by promoting its 2016 IS series on Elle's mobile Web site. Entire article

Blog Top 5 brand moments from last week
By Sarah Jones
	Brands showed their musical appreciation by scoping out new talent or curating their favorite hits. Entire article

News briefs Dior, Gucci, Paris Fashion Week and Fairmont – Live news
By Staff reports
	Luxury Daily's live news from Oct. 9 - Dior recognizes menswear interest with dedicated flagship; Gucci muses on definition of contemporary at Shanghai art exhibit; 99pc of Balmain’s Paris Fashion Week social actions from Instagram; Fairmont enriches holiday gifting via scented package. Entire article

News briefs DVF, Stella McCartney, retail in China and Lanvin – News briefs
By Staff reports
	Today in luxury marketing: Joel Horowitz exits DVF; Stella McCartney launches copyright lawsuit; Lane Crawford and other high-end stores are getting personal in their battle against online shopping sites; Alber Elbaz: The Lanvin manifesto. Entire article

Columns Case for first-party data in a third-party world
By a Luxury Daily columnist
	For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it. Entire article

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