Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
New York-based department store Bergdorf Goodman is looking to up its number of male customers through a series of in-store events at its Fifth Avenue store over the next few weeks.
The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.
Today in luxury marketing - Barneys is unveiling a super-limited-edition pair of Louboutins; Tiffany & Co. provides all the jewelry for Baz Luhrmann’s Great Gatsby remake; Bloomingdale's stages NY campaign in Dubai.
Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.
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