Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.
Swiss watchmaker Tag Heuer is expanding its social media outreach with a new application available on its Facebook page that is likely to attract the attention of tech-savvy, younger consumers while promoting the limited-edition Tag Heuer Aquaracer Glacier Express timepiece.
Advertisers such as Chanel, Giorgio Armani and Hermès are pushing jewelry and accessories lines in The Wall Street Journal supplement WSJ. magazine’s inaugural “Fashion Resort & Winter Travel” October issue to complement the publication’s fashion-focused content and elevate the reader's experience.
Starwood Hotels & Resorts Worldwide is looking to increase loyalty among Starwood Preferred Guest members with its SPG Hot Escapes flash sale travel site that features exclusive offers with a minimum of 20 percent savings.
Today in luxury marketing - Neiman Marcus to roll out new delivery options, mobile app; Judge says "Bentley Car Kits" infringe on luxury company's trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the "man purse"—it is now a $9B luxury business.
With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.
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