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Luxury Daily, October 20, 2015 – Hermès tracks movements to explore its new horology addition

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October 21, 2015

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Today's headlines

Hermès tracks movements to explore its new horology addition
Mulberry barks up a new tree with latest collaboration and video
Burberry teaches introduction course on scarf tying via Web tutorials
Vestiaire Collective personalizes consignment using misconnection strategy
Coty buys social content agency Beamly to accelerate ecommerce
Lexus targets NFL fans, cord-cutters in new ad campaign
Silversea Cruises teases accomodations via an interactive ship
Turnbull & Asser, Jaguar, Four Seasons and Moncler – Live news
Affluent Americans, Yoox Net-A-Porter Group, diamonds and Ferrari – News briefs
6 steps to optimize mobile holiday shopping campaigns

Advertising Hermès tracks movements to explore its new horology addition
By Jen King
	French leather goods house Hermès is touting essential movements through interactive films meant to support the debut of its latest watch collection, Slim d'Hermès. Entire article

Internet Mulberry barks up a new tree with latest collaboration and video
By Forrest Cardamenis
	Apparel and accessories label Mulberry is asking consumers, "Who's Bob?" Entire article

Internet Burberry teaches introduction course on scarf tying via Web tutorials
By Staff reports
	British fashion house Burberry is ensuring its consumers are prepared for colder weather with a series of tutorials focusing solely on tying a scarf. Entire article

Internet Vestiaire Collective personalizes consignment using misconnection strategy
By Jen King
	French luxury resale Web site Vestiaire Collective is offering a new retail service focusing on consumers’ shopping misconnections. Entire article

Multichannel Coty buys social content agency Beamly to accelerate ecommerce
By Chantal Tode
	In a reflection of the urgency marketers feel to adjust to how much time is spent on mobile and social, beauty company Coty Inc. has acquired social content marketing firm Beamly. Entire article

Advertising Lexus targets NFL fans, cord-cutters in new ad campaign
By Forrest Cardamenis
	Toyota Corp.’s Lexus is taking "different routes" to promote its 2016 LX 570 SUV by using multichannel tactics. Entire article

Internet Silversea Cruises teases accomodations via an interactive ship
By Forrest Cardamenis
	Monaco-based cruise line Silversea Cruises is prioritizing the journey over the destination with its latest ship. Entire article

News briefs Turnbull & Asser, Jaguar, Four Seasons and Moncler – Live news
By Staff reports
	Luxury Daily's live news from Oct. 20 - Turnbull & Asser shows pet appreciation through bespoke portaits; Jaguar shows “cliché-proof” qualities of XF in humorous film; Four Seasons appeals to connected consumers with free WiFi; French-Italian outerwear label Moncler is showing its lighter side by working with joyful Los Angeles art collaborative FriendsWithYou. Entire article

News briefs Affluent Americans, Yoox Net-A-Porter Group, diamonds and Ferrari – News briefs
By Staff reports
	Today in luxury marketing - Rich Americans got a lot richer last year; Yoox Net-A-Porter Group restructuring begins; Diamond industry dragged into slump as China demand ebbs away; Ferrari IPO: Why this engine runs too rich. Entire article

Columns 6 steps to optimize mobile holiday shopping campaigns
By a Luxury Daily columnist
	With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing. Entire article

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