Luxury Daily, October 23, 2017 – Chatbots to transform holiday shopping

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October 23, 2017

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Software and technology

Chatbots to transform holiday shopping

This holiday season, chatbots will be pulling double-duty, offering personal services and carrying on human-like conversations.

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Strategy

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Retail

Fur is only beginning of luxury’s sustainable push FREE

For decades, exotic furs were one of the highest marks of luxury, but in recent months some of fashion’s biggest names have announced they will no longer use animal pelts in their designs.

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Marketing

Video is vital for fashion brands to garner attention: Fashionbi

Video has been one of the most disruptive aspects of the digital takeover, but it is now, without a doubt, the most prolific force in relation to Internet traffic.

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Marketing

Top 10 luxury branding efforts of Q3 2017

In the third quarter of 2017, interactiveness was key for luxury marketers looking to put their branding out in the world and make a dramatic impact.

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Apparel and accessories

Mulberry recruits Refinery29 employees for versatile fashion campaign

British fashion brand Mulberry has come together with Refinery29 for a unique promotion that sees the employees of the lifestyle Web site taking on the role of models for a series of short video spots.

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Fragrance and personal care

Chloé evokes free spirited lifestyle with latest vignette

French fashion house Chloé looks to an actress as its muse for a vignette that embodies the free spirit of the Chloé Girl on a desert road.

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Marketing

Top 5 brand moments from last week

While the multitude of platforms has been at the forefront of marketing with luxury brands, content took the reigns last week with luxury brands taking on unique ideas with their branding material.

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Strategy

Patronage of the arts – Luxury Memo special report

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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Financial services

Janey Whiteside – Woman to Watch 2018

"I continue to see luxury evolving to focus more on experiential value, as we increasingly see a desire for access to those one-of-a-kind events and experiences across the globe."

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News briefs

Breguet, Four Seasons, Tamara Mellon, Neiman Marcus, Lalique and Mr Porter – Live news

Luxury Daily's live news from Oct. 20 - Breguet fetes 10 years in Ginza with numbered series; Four Seasons tailors hospitality service for Mecca visitors, pilgrims; Tamara Mellon will not design pink shoes for Breast Cancer Awareness; Neiman Marcus, Indie Beauty Expo curate indie favorites for ecommerce shop; Lalique, Patrón share design sensibility for $7.5K decanter; Mr Porter to launch menswear brand Mr P.

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News briefs

Dufry duty free, Demna Gvasalia, New York real estate and Pat McGrath – News briefs

Today in luxury - Dufry beauty chief talks shop; Rendez-Vogue: Demna Gvasalia; Tesla-charging stations and dog spas: What New York’s luxury real-estate buyers want right now; Pat McGrath on creating a "mesmerizing" in-store experience for her products.

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