British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.
British department store Selfridges is starting its holiday celebration this week with the launch of its 2014 Christmas windows which focus on 25 classic stories.
Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.
Fairmont Hotels and Resorts is encouraging North American travel through “The Great North American Bucket List” compiled from Fairmont concierges across the continent.
CurtCo Media’s Robb Report recently redesigned its Collection supplement magazine to reflect the rising interest in collecting art, antiques and automobiles among affluent individuals.
Luxury Daily's live news from Oct. 24 - Tesla bolsters presence in Scotland; Douglas Elliman sits courtside with Knicks partnership; Lancôme increases email viability with St. Jude tie-in; Longines gains visibility at Breeders’ Cup through partnership.
Today in luxury marketing - Dolce, Gabbana found innocent; Gucci’s luster fades in tough luxury climate; Kering and BASF fall as European shares slip back; Creature comforts, à la carte.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
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