Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
NEW YORK – Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even decades into the future to ensure their sustainability.
Four Seasons Hotels & Resorts is encouraging experimentation, customization and attention to detail in a hands-on workshop facility at its global headquarters in Toronto.
Germany's Mercedes-Benz is now the first to provide a luxury pickup truck, hoping to appeal to a wide range of affluent consumers by going beyond the traditional scope of the vehicle category's owners.
Luxury Daily's live news from Oct. 27 - Aston Martin extends Art of Living concept to real estate venture; Kering educates fashion’s future on sustainable profit and loss methods; FCC votes in favor of unprecedented broadband privacy rules; Turnbull & Asser shows its sartorial edge in tattoo artist collaboration.
Today in luxury marketing - Max Mara, Woolmark support new talents; Yachts and jets flounder as appetite for luxury toys falters; Donald Trump takes heat for attending hotel opening; VW brand Q3 profit plunges, Porsche lifts group.
The 18th annual New York Fashion Conference opens Nov. 4-5 in New York, with this year’s theme of pioneers with a focus on conception, creation and innovation.
These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy.
