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Luxury Daily, October 29, 2014 – Brands recalibrate focus in Japan to appeal to younger consumers

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October 29, 2014

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Today's headlines

Brands recalibrate focus in Japan to appeal to younger consumers
Neiman Marcus simplifies purchase process with mobile photo feature
Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK
Dior conceptualizes fragrance origin with interactive video
Rolls-Royce brings top fans on multi-sensory tour
Nordstrom creates Reddit community for consumer conversations
Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle
Baglioni Hotels highlights Milan’s charm using Instagram contest
Kering, Burberry, Starwood and Bloomingdales – Live news
Gucci, Paul Poiret, Miami and luxury retail – News briefs
Why the banner is dead on mobile

Advertising Brands recalibrate focus in Japan to appeal to younger consumers
By Nancy Buckley
	The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty. Entire article

Mobile Neiman Marcus simplifies purchase process with mobile photo feature
By Nancy Buckley
	Department store chain Neiman Marcus has updated its mobile application to provide a quick and easy shopping option for consumers through a new “Snap. Find. Shop.” feature. Entire article

In-store Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK
By Jen King
	British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items. Entire article

Internet Dior conceptualizes fragrance origin with interactive video
By Jen King
	French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey. Entire article

Events/Causes Rolls-Royce brings top fans on multi-sensory tour
By Joe McCarthy
	Rolls-Royce Motor Cars is responding to the enthusiasm following a behind-the-scenes documentary earlier in the year with an interactive exhibition that will travel to key cities throughout the world. Entire article

Internet Nordstrom creates Reddit community for consumer conversations
By Nancy Buckley
	Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community. Entire article

Advertising Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle
By Jen King
	LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration. Entire article

Mobile Baglioni Hotels highlights Milan’s charm using Instagram contest
By Joe McCarthy
	Baglioni Hotels is looking to attract global travelers to Milan with an Instagram contest that draws on the city's top places. Entire article

News briefs Kering, Burberry, Starwood and Bloomingdales – Live news
By Staff reports
	Luxury Daily's live news from Oct. 28 - Kering pushes sustainability through London College of Fashion partnership; Burberry shows dedication to young talent through BAFTA initiative; Starwood’s North American properties reach record occupancy for sixth consecutive quarter; Bloomingdale’s plans second international store in Abu Dhabi. Entire article

News briefs Gucci, Paul Poiret, Miami and luxury retail – News briefs
By Staff reports
	Today in luxury marketing - Di Marco's Gucci a work in progress; Fashionistas and investors start salivating: Paul Poiret is for sale; A bet on Miami signals luxury retail’s urban shift; One percenters drop six figures at Long Island mall. Entire article

Columns Why the banner is dead on mobile
By a Luxury Daily columnist
	What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile. Entire article

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