NEW YORK – While innovations such as augmented reality may be appealing, luxury brands should focus on getting the basics of technology right before tackling the flashier digital features.
While authenticity has been a leading focus for heritage hospitality and travel brands, ultra-personalized experiences are set to overtake it, according to a new report from Virtuoso.
Luxury retailers are failing to leverage click-and-collect services, with only a third of high-end brands offering an option to buy online and pick up in store.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
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Luxury Daily's live news from Oct. 30 - Christian Dior extends relationship with artist Kaws to campaign; Louis Vuitton, Grace Coddington celebrate love of fashion and animals; Mandarin Oriental moves into Beijing; Chaumet highlights mother-daughter relationship in new collectible; Rosewood transforms its terrace into an oasis from the city; Luxury real estate prices growing, but slowing: Knight Frank.
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Meet Nathalie Diamantis, New York-based president of jewelry for Americas at Kering. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
