Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness via mobile.
Precision-cut crystal maker Swarovski is initiating a 25-country, multichannel campaign featuring supermodel Miranda Kerr and original music by singer, song-writer and producer Pharrell Williams that aims to spread awareness and enliven the brand's image.
British gunmaker and lifestyle brand Holland & Holland is bringing its heritage and craftsmanship to United States consumers through an ecommerce Web site that gives shooting enthusiasts the opportunity to shop the brand's wares.
Jaguar Land Rover is inviting fans to follow global brand ambassador Ben Saunders as he embarks Oct. 4 on an 1,800-mile, four-month expedition from the coast of Antarctica to the South Pole on foot.
Ralph Lauren, Hermès and Louis Vuitton placed advertisements for apparel and accessories in American Express Publishing’s Departures as the magazine continues to capture more luxury advertising dollars.
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
Today in luxury marketing - Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.
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