Luxury Daily, Sept. 8, 2020 – Pandemic will not slow down mobile ad growth: Forrester
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| | Marketing Pandemic will not slow down mobile ad growth: Forrester  |  Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift. Entire
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| Strategy 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE |  Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire
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| Jewelry Cartier reintroduces Pasha de Cartier with celebrities in the making |  French jeweler Cartier is relaunching a classic timepiece with the help of a new generation of icons in the making. Entire
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 | Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
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| Apparel and accessories Montblanc motivates stars to share inspirations behind their work |  German luxury goods maker Montblanc is celebrating the pursuit of craftsmanship by enlisting three unique and ambitious creatives. Entire
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| Marketing Why luxury brands must be innovative |  Saying that luxury is synonymous with innovation might sound odd at first. After all, many define luxury with words such as “status,” “fine materials” and “expensive.” Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Anya Hindmarch, CFDA, social media sales and Future of Luxury eConference FREE |  Luxury Daily's live news: UK’s Anya Hindmarch steps up war against leather waste with new Patchwork Edit collection; CFDA takes steps with new appointments to address Black talent issue; How niche brands create social media sales in China; 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24. Entire
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| Retail Will the pre-owned market address luxury’s sustainability problem? |  Purchasing luxury goods secondhand might have come with negative connotations in the past, but with the industry’s increased interest and awareness in sustainability, this market segment is fast growing. Entire
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 | Columns 3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator |  It is time to move beyond misunderstanding and mistrust between the sales and marketing groups, which leads to unproductive adversarial relationships focused on fighting for credit over who is driving sales and revenue for a company. Entire
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