Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"610ab1b2e8ee10067f404dfafeba9d97","s":"0db47c12e8f65507"}
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