Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"f1a4ba70d68e794d154123900e98a72e","s":"d28f04fd563b6e23"}
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