Luxury Daily, Sept. 8, 2021 – Dior touts sporty partnership with Paris Saint-Germain
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| | Apparel and accessories Dior touts sporty partnership with Paris Saint-Germain  |  France’s Dior is balling out with its new partnership with the Paris Saint-Germain Football Club as it shows off its menswear offerings in a sporty, behind-the-scenes campaign. Entire
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| Travel and hospitality Luxury hospitality preps for new wave of revenge travelers |  After COVID-related lockdowns and safety restrictions halted travel plans around the world, consumers are yearning to splurge on travel. Entire
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| Watches and jewelry Audemars Piguet taps parkour cofounder for twisty new effort |  Swiss watchmaker Audemars Piguet is bending towards free-spiritedness with its newest ambassador. Entire
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 | Marketing Fostering loyalty is vital as consumer habits shift: report FREE |  After the global disruptions of 2020, consumer demand for personalized, instant benefits provided by premium loyalty programs is growing. Entire
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| Webinars Mood of global millionaires in the pandemic-era FREE |  Register now for this free webinar Sept. 15 at 10:30 a.m. to 11:30 a.m. ET (New York time) focused on the mood of global millionaires in the pandemic-era, especially in the United States, China, India, United Kingdom, France and Japan. Join us on this research-based session! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Tiffany & Co., BMW, Sotheby’s and Walpole |  Luxury Daily’s live news: LVMH names Prize for Young Fashion Designers winners; Tiffany & Co. reimagines Blue Box with artistic collaboration; BMW teases colorful Jeff Koons collector’s edition; Sotheby’s adds cryptocurrency option for upcoming diamond auction; Walpole, Regent’s team for visiting professor partnership. Entire
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| Retail Early access is the way to capture impatient luxury consumers |  The broad potential of paid early access in China has been validated by the success of streaming platforms such as iQiyi and Tencent Video with the format. Entire
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