Italian apparel and accessories label Salvatore Ferragamo is reestablishing its ties to Hollywood with a flagship reopening and its "100 Years, 100 Days" campaign.
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
A slew of media brands are taking advantage of Instagram’s updated advertisement capabilities, which include 30-second videos, to offer users buy-now movie ticket options and showcase commercial-like units to promote new television programs.
Luxury Daily's live news from Sept. 10 - Lalique combats AIDS epidemic with Sir Elton John through charity auction; Saks continues leadership transition with new fashion director; Chaumet heralds Parisian ties through pop-up museum; Jaguar Land Rover offsets carbon footprint with energy efficient research.
Today in luxury marketing - Valentino aims for the $1B-plus sales mark; Style.com adds Anna Wintour, former Apple exec to its board; Audi outsold by BMW, Mercedes in August amid China woes; Dubai's luxury-property woes spark drive for cheaper rentals.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
RSS
