| | | Marketing Facebook’s head of luxury on interactivity, AR and VR FREE |  Brands will need to develop immersive storytelling to continue attracting customers. Entire
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Marketing Sephora, Nordstrom winning favor of “next gen” consumers  |  To reach the emerging luxury consumers in the millennial and Gen Z age groups, brands need to deliver on individuality and personalization. Entire
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| Strategy Register now: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Apparel and accessories Kenzo creative director steps behind the camera in powerful short |  French fashion label Kenzo is mixing after-school specials and superpowers in a cinematic fall campaign. Entire
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| Jewelry Longines turns to technology to create traveler’s timepiece |  Swiss watchmaker Longines is embracing technology to make its traditional analog watches more adaptable to the needs of frequent travelers. Entire
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| Automotive Auto buyers’ habits continue to evolve as ecommerce expands: BCG |  As luxury buyers grow more accustomed to online shopping, even automakers must prepare to meet customers' new digital-led expectations. Entire
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 | Luxury Memo special reports State of apparel and accessories – Luxury Memo special report |  The latest fashion trend is experimentation, as apparel and accessories companies evolve in response to modern styles of consumption and dressing. Entire
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| Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE |  Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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| News briefs Porsche, Moët & Chandon, Richemont, Burberry, Brioni and Bulgari – Live news |  Luxury Daily's live news from Sept. 10 - Porsche sees most high-rated vehicles: J.D. Power; Moët & Chandon shares limited-edition rosé with Louis Vuitton director; Richemont brings back CEO role after sales growth; Burberry drops limited-edition products via 24-hour social launch; Brioni embraces tailoring challenge for bespoke demonstration; Bulgari celebrates its history with women in new exhibit. Entire
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| News briefs Lexus, Seabourn, Tesla and Gucci – News briefs |  Today in luxury - Lexus reveals the LY 650 luxury yacht; Luxury cruise line Seabourn launches 146-day world cruise; Tesla offers immediate delivery of Model 3 to select reservation holders; Gucci puts the logo front and center on its latest T-shirt. Entire
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