In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas.
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
French jeweler Van Cleef & Arpels is giving consumers an inside look at its oceanic-inspired Seven Seas high-jewelry collection through a Flipboard story.
British automaker Jaguar Land Rover is taking its apprenticeship and graduate programs to the next level by launching a lifelong learning academy for its workforce.
Google has beat Samsung to the punch in U.S. mobile payments, launching Android Pay Sept. 10 with a number of big-name merchants onboard, including Macy’s, Subway and Walgreens.
Nothing tells a story like a good movie, and brands often take advantage of that to create engaging content that can clarify goals, brand values or feelings that are associated with particular products.
Luxury Daily's live news updates from Sept. 11 - Bang & Olufsen offers app update to include Apple Watch connectivity; Selfridges tests subscriptions with Birchbox sample kit; Audi pokes fun at $115K asking price of R8 model.
Today in luxury marketing - Why DKNY's new logo is kind of a big deal; Estée Lauder still sees opportunity in troubled China; Jane Birkin and Hermès resolve differences over croc handbag; Chanel profit beats rivals and makes owners $3B richer in 2015.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
RSS
