Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.Entire article
Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.Entire article
Super yacht brokerage Burgess Yachts will be featuring a combined billion-dollar inventory of yachts at the Monaco Yacht Show, Cannes Yachting Festival and Fort Lauderdale International Boat Show.Entire article
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.Entire article
British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.Entire article
Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.Entire article
Department store chain Bloomingdale’s is enhancing its "100 percent Bloomingdale’s" campaign with an array of mobile advertisements across several digital publications.Entire article
Luxury Daily's live news from Sept. 15 - Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty; Anya Hindmarch makes edible fashion with Kellogg’s collaboration; Burberry makes fashion show livestream interactive with commerce; Lalique, Ferragamo aim for gifting with wine glass carrier collaboration.Entire article
Today in luxury marketing - Hermès to expand in China as other luxury brands pull back; LVMH's Tag Heuer has plans for smartwatch: paper; Alessandra Bettari named Valextra CEO; Vietnam: Asia's newest luxury hotspot.Entire article
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2015. Nominations accepted through Sept. 23.Entire article
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.Entire article
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