Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.
After more than 40 years of celebrity-fronted campaigns featuring the likes of Sophia Loren, Elizabeth Taylor and Diana Ross, black mink maker Blackglama has chosen to switch gears.
French jeweler Cartier is highlighting its signature motif in the new Panthère collection through a social video with a live panther browsing the themed jewelry.
Luxury Daily's live news from Sept. 26 - Barbie Lagerfeld makes the rounds at Paris Fashion Week; Louis Vuitton diversifies offerings with biannual publication debut; Chanel examines red color code with cult classic nail polishes; Aston Martin redesigns Web site to boost digital traffic.
Today in luxury marketing - The hunt for next Michael Kors continues; Cartier reduces working hours at watch factory as demand slows; The duo taking Chloé to "another level"; Tesla expands in Hong Kong to tap electric vehicle demand.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Luxury brands can now capitalize on these greater data insights and tailor a customized experience for consumers – a powerful strategy if used correctly. But get it wrong and the results could be devastating.
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