French couture house Christian Dior is wielding tools that resonate well with modern audiences on Instagram, leading up to its spring/summer 2017 collection reveal.
NEW YORK – Since the launch of Ipsos’ Affluent Survey in 1977 the way media is consumed has drastically changed, going from analog to digital, but the wealthiest individuals' behavior and sentiment has stayed relatively unchanged.
Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers' expectations.
Breguet, Rolls-Royce and Ralph Lauren were among the first advertisers to celebrate life at its very best as lifestyle publication Robb Report commences its 40th anniversary in its October issue.
Luxury Daily's live news from Sept. 28 - Armarium responds to luxury shopping behavior with Net-A-Porter partnership; Tiffany addresses rumors of “slave collar” design; Aston Martin translates brand DNA to nautical design; Rolex honors Arnold Palmer’s legacy in retrospective film.
Today in luxury marketing - Japan’s luxury sector boosted by Chinese tourists; Barneys prepared to ride out storm at Perry Capital; Two LVMH employees detained in probe of security consultant; How Mercedes-AMG wraps drivers in sensual luxury.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
