American apparel and accessories designer Michael Kors is improving personality visibility and brand experience through an editorially-based travel blog, Destination Kors.
In a lighthearted marketing effort, Italian fashion house Dolce & Gabbana has started a new blog series on its branded editorial site Swide that features a Barbie personality who idolizes Madonna.
Vail Resorts has updated its mobile offerings and will now be sending professional photographs directly to guests’ smartphones throughout their skiing vacations.
French fashion label André Courrèges is celebrating its 50th anniversary and reaching out to additional consumers by designing a limited-edition bottle for the French mineral water brand evian.
Fashion empire The Armani Group will be open its second hotel on Nov. 10 in Milan in a move that will further the brand’s lifestyle offerings and immerse consumers in its style.
As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.
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