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In-Store

Nicholas Kirkwood uses pop-up shops to increase global retail footprint

March 31, 2014

 

By Sarah Jones

British shoe label Nicholas Kirkwood is using a series of pop-up stores to grow its global presence as the brand expands its product offerings.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Relationship between luxury, gamification is evolving in real-time
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