Jewelry
February 15, 2017
Nirav Modi's "Say Yes, Forever" campaign
By Sarah Jones
Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.
{"ct":"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","iv":"0dbdc23c4f9442bbc914f1b0d469f0af","s":"412909536b890e5f"}
Share your thoughts. Click here