Jewelry
February 15, 2017
Nirav Modi's "Say Yes, Forever" campaign
By Sarah Jones
Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.
{"ct":"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","iv":"4346a229e453b1fc0ed50e16ca0ce9ea","s":"32f72864af761022"}
Share your thoughts. Click here