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Retail

Nordstrom co-president: Engagement beyond transactions creates more valuable customers

January 15, 2020

Nordstrom's New York flagship is designed so that each floor is a display window. Image courtesy of Nordstrom Nordstrom's New York flagship is designed so that each floor is a display window. Image courtesy of Nordstrom

 

By Sarah Jones

NEW YORK – Department store chain Nordstrom is investing in store experiences that extend beyond purchasing, looking to engage consumers through services and hospitality to build more long-term relationships.

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