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In-store

Nordstrom targets affluent New York males via GQ pop-up shop

September 14, 2012

 

By Tricia Carr

Department store chain Nordstrom is flaunting its menswear partnership with Condé Nast’s GQ in a  pop-up shop during New York Fashion Week, a move that could enhance the department store's brand image and build awareness before the first flagship property launches in a few years.

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