Columns
August 30, 2016
Lou Mastria is managing director of the Digital Advertising Alliance
{"ct":"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","iv":"d89f0cb38bbbbd7c767c0a5a872d4d43","s":"b059c2732cb38a47"}
Share your thoughts. Click here