Marketing
October 18, 2016
Sentient got on board with a mobile app release
By Sarah Jones
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
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","iv":"85932de0367e036a897f875536f0cd68","s":"ee9e1fd3e4b911e7"}
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