Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"15fa3119afefd1bf6a565f4ad0b4c2bf","s":"1b4d73bc58aa6e7b"}
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