Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"01fbc60f247b93b772802915b533eb31","s":"e5ab7098430d61f4"}
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