Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
{"ct":"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","iv":"2f85e4679f3afc89ae6d5caec452cc25","s":"c7e35cc15bcc56fb"}
Share your thoughts. Click here