Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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EeyXO2fo5SGx222ZvQjyjmOXghbqh\/OXfKISBqcNcFLRrg7zEHYP2xlAX+XseLyXh4VLnmnSEwKDs4n8QZofp7atZtw8IoR\/eBsRV1Yv1omUWOXgKKIFWo9MpSUbIXPHtQZfBGmB0uSLqScP2jDmgS1ouw8S2gb642NrszQTMCVG8e4XsuIIqbhTc\/wMeWBPHtvKRypUW+WL24MAWMPXqUyP3gJiOox082sIF3xnS9h5tkxYahvycON3IhqufJCn4XYoIr7Km7QcM0YRmMvJRHb0YTECl\/1fjO2alwuclkYouFBlb7jiU4BFwDJHqH+jVzIti0cEY\/o\/dMgBLFH32c9JPGLkb5uFvqunaTp3I\/HOpdhP9F+buG0F9q1rUAOwCSO5nybg95nWfWb7lKf4yZuJeOWr0UzAdn8+LKeZ92lHhQCE7UtysvSd+41PQa0Nj069MeCnWl6TusW+1BgFOyEHM+GvBSdl60OMKQHDqRSmlYqBLNSADIoNFv+FTy1axgMzDsDdzknq5eftM3ZDzoVDvgpEgq3cTAU2qYGdCYZaqfhxcn3RF1rZvaQc8qERRHP34JcX5lFQcQqPGirAMR61qkPmiEmGVAJlFOUkxq3Bdf2YCKw0o19I3QjLI0NlXUNRFKC7RCP2CW9kPeimSO\/k9YIkWEfpqJG9VdwRNeKReSjQXsEVAg6akI6PeJY9QKQ6VAuGtyfQh78Nf6elHgz+pBGBZV8QlIGYOUdiLxchw49wS4KVy0QCmlJWrFmrYB94pBdlWFX9zl+3c2y9hEvRGGFTwXND1gW5DsewV3VRZHU6ISIpTpjP77BtC0Z2YlHglGH+a8T5zZ1xkexrw3XfXIgNuVnsSJRJOnC\/3fmC77LpPpQW344A1FXHL\/DmKfLSmDtpboDEbIEh8aYfzq\/8755fd9bSymMihmvl+ZQhXnf7UvwDV01VXVkKqbBisJ6bW+hdR9seERJiepDkQ1FK2zbWbe+gLHRJxMc5kVHJpZkPBZKaK+nJkPNlOMTWnBBJ632x5PoOLhLphqKyKNaav3LmdEi\/BO1aPIwT1trAQ2AZPzWWwp04XFLzXWyr6cYUrq2bQXzs6DZO8DhQ1I0AIGhpN7DqNmsLlgRfAQsVcnytol7PZRAXEgPt4uynV4AI3g4BRHE+iujYaKVeKr\/LAO9p7exkzCn8DQSz9TK6zUYDp1MVdjW9JW8vzECFNnGgyUzHr7ankveubsHKm00AYeHCHn8yImGDrloMlpKzOShBSTFObrU2uI2leHPOVVkfkFrpOXLr27EI1HLqNBE1Cr96WL9qJUHsQDmJK+bsKOmqVzgnHa4wSvUFTNktSENa2vHrls60C2+8KM2MMVhykYPkl7dJLKHFZJJE1MDcHHLWr69eLRTJsq+2wZTCUQGlFVnQzD\/pqozjB\/I901q6fDVrnsw7bMVvjSunw3k2IjBsKUhytgXl+JRCzIRpyjFz5jOOlPOKAJWGrBHSccmeaE+LFeNVZGklpWza7a20SwrBfqCAux6KMx1HePbFg8faASlcyM5fDWfTNuQ0c9w4X1vi8bLpj8pio\/P1GTnD+I2CNIb1KHMeANzMIHtwhdg+Z6eW6GO3oU2cI7cNGzrz6LiKvFKpUVheHeZbWmo2O9E3lEslVxOO+izMXvaOou5dbjxnTeumk7EinhXERqiZ1+uFuZ9EHfPhv\/d1zxwPPRHCuGl2OOnwn8YKn5AiOqnuqn24HYQjFy\/9TAFV7mAm0b5CZCwbGs\/mqi84ms0vLOuTU1B\/4YzIkirWDQ8+BXmeZ9JJWULMjiBUf1FeIB4lO9LB7FBVoiaYI+0s6CXggzLZEbWa3QQdKC9JYahN29O95D4jVTUigNsMeEHf5rAvuL\/3jm6qL6CFRTng1xWJAw2WqT97E8jwDWIMuQB+nl96tMg7r\/M1\/UzJmqz4rtcs5EJjMNEsjDKyDpIsGvfbpDmUOrJUhbsyGQAXOPf1+U+E8fPicFnXfYqp3AtgOFUGGvUpWOHUbDzK2B0mycTBGQWsVSHfVh1qeqfsoSg+mnALwtbg1Ncq5U9gsgnoF2GKI59ehKT5yCkmk4J+d9mGO3FywXlMJEskXfqGPxUCwHhRhAYEJlr4a4tVQo2c0UGvbQgKWcQ9U6mAc1oYixRPVxkhCwW9jNuPe9+bCGnty0R6XzBFXalYeTw48Klts0zTIcGmZuHE1R\/8f5j6rAj9PHptZjkiaiYZCkXGbJ21lfgt+fDo0l5UX8C\/0sXJ0Y+ZY0tCpTDTmUWMBElBJyqi6ovb+ky4pu2+uM3lMPeiCb5ZIx7lFv7i99cX1daAOcKDlR\/tC9bi28ktA6QolY+KOIXjK\/e9uZoCDZAxMqnbA1MeC73ddq0Z\/h8m3cr5PUl0rKkFYUXJQHww9u9GBxYTYqTRf86QHWeyI0+TDKwCjCMutc88KErS8tfz8uGONrzX0kBTyaYkzgSdX\/m32hTU12GaNp5olJ1OFXmlZA4iOLupJDqvUtUvaiIXbjYEjW5\/BbVsUUU\/t3hvOAfp4aK33t1FCLk3lTqMk7xS6YlhaV83tvvu3GPMbnEXaY9CIOXsaiehgjI7k8Gkbn8AeFrf4HZnkX2AGQZGy8o0\/7fzAHIll5u+vnaaCebrJh7Xabfht+wQ0GChU+GIJRoAsE6Swp5g2OpKOEK5Eigf\/uvxr+OYYDaspvSUmJbmLQVCL5+HCpeemEV4V5A4FrQY4t14+5bunsyXZVgQ0f4BQC7wyS0N+0GrSYCooH5TzTKR+\/W3TT8RLt9DbbFoKJ0cLX3dciAHUQRDwCh4jtfBqUYVzIQ18r7lSNuuTlnYVrw6FlsBuCG1AzXkJVrhFQOjxM4SM3Mzdo10Oi3g4os9Sozyf1kBNA4HK1q63V8JLPh6mlCJTMipRcnCJx2zcSFKf02Pw3Xqajed+\/rYQsyiXQy2AmGqKULlXXA3MEmdezxb4gTrjnYcnRV3At\/6CmreJ\/051oQ5SiTzHLdbNsUOg2PtB6TODHzSqLc0BfMcbGDQuP9y9kJyWIDYHouKA3W9xgVYfL8+ScvHheCEg6RL7Vpy8naIPjke62lvI22cVpUDJGoiE4Te96Fk54MFwIUdZIbBHRi7jlK60fwxu3ooG+y22Ydvs65E4PmdZz8Yvc8gBg4KC+Wg8FBVAijjatmtaFYGH1iP3qSwOYqmcDQ5u7qFwwM9nEAkxp8tc5nUuFHk8llLvkV6NFGE6FhXWCoeWu0k6Gt40gXjRb\/ReDeUiEAuyfqlVKHMjwYDWvh7y2UAV03f2GR6m\/oE8+ol36gNGr2iP5KCQIOadZPyZK1ypXzBu3N3CL9G3CNtePyq63oxuOpVcvNdcbbLkr+ubrJF2rX3tfmzPTJEuz\/CB5h\/pm7NK5J9rmuHC4wbx\/ZluDfhLWwmH\/x+\/Lyt8hcmMDYAphLuCUfz1coXrnwBNV720pvdnLybEOJvdE+H4yp4TSEc+\/X7eFck2dNpNdbF5S+rlvY5LY+Zu5l+R90jkG1pokKIEoT7Su\/mHavzh5\/2zyFlHxo4FPLiW75Aztp7M+3OaSryT3Pn5YmhFxF9qN6VjQsMx0wVFVtJMlW92QgS6atB4viTfM1juINtHY9qjSDe1VGNbPNDjZ0+4fuwU+krq31LPDKFUsSfhorbLMuxe2ZQMyXC4z5nXRIAL02wqyJPGxOxpMhGqXI+sYQ6EC5Zhq0LVbvMeyETDNhwCEedeRA3qf9mLj5K3\/oBVB0czIQDT\/bCvqPn4FOc2RpI1FSgnwAkC++XpogkUXxdkKHclD+uABotIqJxe0AQPIUBOsyuPOjXYvGU\/ZcmXGrsqoMjCLhokcnqP4na4W9DiC73siKTxNn\/rCzU7sRHkQxr4bKzEFFMsJIHZDQmTPyRvxdT2r7M6mtuXe7BYxEgX2U6QmcQm1k1TfJ4FQvOnv5d1u+6uxozKH0Cj8vvEspZOGdqNp0lEl8S6WxGNRGaima0gzTiwawxehId2\/CPoavnk0g6dyr3kYszHQj\/2KmI28CTiHC1rySYqVtg0fic5RwfLKjaDuwEfb3km5LRY+Zn7HhVKDLTSSq4+6C5eYjb+ocD1JpgVRB9x\/NNWp0uKdlCcLRwb+D5V754e7FHpvtjWCP7d8VyvsznHaXsoteXbufmkt6fvGdRgO0qB90Gmtak0r2EyXMSpEBHI5lXJ8NU7LRnyKPRLXBjZFLhv7b2UABIofIt6RpOVpreRWFzD++xJ1+wn\/wxaUl2mT4ySvif1oAyvnU0fmAZpfSnfqvwgaxl7mz1JTj1E+tkFDXKLIeHS6X30ecdiZ5CLD1GwZDQX\/nDJka+4+LM6o8AwUM7MIZLgtKn8Njs2xYlP1D34LYqf135DeGBEA1bEBNheswAKkUx1LdaJrC8Mng6zWcTVlCkReCqzZNa8zA7wc3Y9ck8j5GLXWBg6ytS62T4LqbsQ0S6oGU3S1Ya+3j5qoamx8bvKnfA0Jy5BbvmYiO7rizSNm6Tbh+m2aYVpxe5Y90sm0QEajn0786GTiJU5z0lLWESsArzxVvhKWgXm3mig57rLdObbzGW0sMmd0LdhB8WTliK43aG3Ky5IHBlyqKypNmE\/vfe0aUBggzjUabnKR5YADF5dUCCBphv2Amof2vCPHEF+uw==","iv":"5e6c8062e758552a321c3da5c24e2179","s":"1c746c322339933c"}
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