Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"401fec7a1cafa2519e4bb9e448f3970a","s":"a65f2d58bd8b617d"}
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