Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"a7bae01b9399deb1083ff676f621f90a","s":"186307fa28f53c40"}
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