Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"56f0f445780a45d77e40b08b8d6394fb","s":"d5c703803a71c2f3"}
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