Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"93e99027c6fda9753806f0069b6b921a","s":"7d0842f7b5519e40"}
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