Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
VIDEOS
More Videos

MORE IN Out of home
Bloomingdale’s creates shared moments in holiday campaign
Don Julio 1942 launches first-ever global product collaboration
Rimowa revives archival design in throwback campaign
HSBC targets ‘mass affluents’ in new campaign
De Beers spotlights milestones in holiday marketing
Lexus, Universal Pictures partner to promote ‘Wicked’ film



RECENT ARTICLES
With ‘Fireflies,’ Valentino finds power in numbers
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Follow @LuxuryDaily for the latest in luxury news

Monogram partners with chef, television personality Maneet Chauhan
Raffles creates Printemps-exclusive lifestyle collection
Watches and Wonders Geneva reveals new plans for 2026