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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Mandarin Oriental restores Italian castle
  2. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. Hyatt taps American tennis player Jessica Pegula as ambassador
  5. RH appoints new co-chief merchandising, creative officer
  6. Aston Martin, Apple release CarPlay Ultra
  7. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  8. Rimowa honors the winners of its Rimowa Design Prize
  9. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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