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June 21, 2025
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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. How luxury brands are deploying agentic AI to enhance customer experiences
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  3. BMW to present hydrogen car installation at Art Basel 2025
  4. Omega rejuvenates Aqua Terra watch line
  5. Hublot to serve as timekeeper of UEFA Women's Euro 2025
  6. Dewar’s, Baccarat to host partnered pop-up at the Tonys
  7. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
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  9. Belmond unveils refurbished Splendido property
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