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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  5. Versace announces exit of Dario Vitale as creative director
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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