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Out of home

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

 

By Tricia Carr

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

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  1. Oceania Cruises builds new brand identity
  2. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  3. Hugo Boss champions unconventional career paths
  4. Luxury Unfiltered: How German luxury automakers lost the plot
  5. Vista Global’s XO broadens member benefits
  6. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Lamborghini launches exclusive activation in Fortnite
  9. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  10. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
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