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  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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Out of home

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

 

By Tricia Carr

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. CFDA bans fur from New York Fashion Week
  6. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  7. Dolce & Gabbana introduces advent calendar this season
  8. Audemars Piguet goes global with new boutique concept
  9. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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