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Dec. 19, 2025
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Out of home

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

 

By Tricia Carr

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
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