• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

 

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

To read the entire article, please subscribe or sign in