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May 20, 2019
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Retail

Outdated store associate behavior is derailing sales: Shanker Inc. CEO

February 5, 2019

Sales associates need to take a more nuanced approach to customer service. Image credit: Printemps

 

By Sarah Jones

NEW YORK – The way in which consumers interact with sales associates is evolving, calling for more relationship building to maintain the relevance of the crucial frontline store staff.

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  1. Millennials push impulse shopping, flexing brands
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  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
  7. Monobrand stores – Luxury Memo special report
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