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Retail

Outdated store associate behavior is derailing sales: Shanker Inc. CEO

February 5, 2019

Sales associates need to take a more nuanced approach to customer service. Image credit: Printemps

 

By Sarah Jones

NEW YORK – The way in which consumers interact with sales associates is evolving, calling for more relationship building to maintain the relevance of the crucial frontline store staff.

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  1. Four ways prestige brands can thrive in today's market
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  4. Longtime CEO of Lanvin Group steps down
  5. Rolls-Royce aims for aspirational owners via vehicle customization app
  6. Mulberry marries mobile, in-store for Chinese Valentine's Day
  7. Pradasphere II returns after nearly 10 years
  8. Nordic nations setting luxury trends of tomorrow
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