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Marketing

YouTube cannot be discounted for luxury advertising

February 5, 2019

Gucci YouTube Gucci's YouTube page

 

By Sarah Ramirez

Google’s YouTube remains an important platform for luxury brands, especially as companies work to appeal to younger affluents.

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  1. Blancpain opens submissions for 2026 Imaginist Literary Prize
  2. Burberry crowns student winner of Reimagining Materials competition
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Proceeds from new Prada collection to fund artisan training in India
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  7. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  8. The RealReal combats AI fakes in ‘I Am Real’
  9. McLaren hires Ford’s Kemal Curic as chief design officer
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