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Marketing

YouTube cannot be discounted for luxury advertising

February 5, 2019

Gucci YouTube Gucci's YouTube page

 

By Sarah Ramirez

Google’s YouTube remains an important platform for luxury brands, especially as companies work to appeal to younger affluents.

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  1. What do differing NFT strategies mean for luxury?
  2. Neiman Marcus ushers in summer with fashionable getaway
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Prada reinterprets sneaker through artistic lens
  5. 2 tips for marketers in the new era of data privacy
  6. Day’s wrap: LVMH, Louis Vuitton, Fendi and CFDA
  7. LVMH, Louis Vuitton, Fendi and CFDA
  8. Louis Vuitton, Nike honor Virgil Abloh’s vision in Air Force 1 exhibit
  9. W magazine enhances print’s fixed plane via September issue AR activation
  10. As Q1 results disappoint, should brands look beyond China?
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