Luxury Daily
The authority in luxury news.
March 11, 2026
  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Zegna launches fragrance collection
Porsche plots ’leaner’ future as full-year sales slide
Vista Global’s XO broadens member benefits

Presenting ‘XS 2026,’ Boucheron reinvents Quatre collection
Luxury Unfiltered: How German luxury automakers lost the plot
LVMH Beauty, Parfums Christian Dior gain deputy CEO