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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Sentient Jet announces support for 151st Kentucky Derby
  2. Gucci presents summer product refresh
  3. Lamborghini debuts partnership with DreamHack Dallas
  4. 1stDibs features global design professionals on annual award list
  5. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  6. Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
  7. Depreciation marring strength of lab-grown diamond market: NDC
  8. Hermès drives interest via monthly Petit h mystery boxes
  9. Rue La La makes private sale shopping accessible on Android devices
  10. BMW models top luxury auto shopper poll, Tesla slides
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