Top 10 social media luxury marketers of Q3
Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
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Luxury Daily, September 22, 2011 – Bottega Veneta showcases Fall/Winter collection with video, social e-catalog
Louis Vuitton lets consumers behind-the-scenes with curated video footage
French fashion label Louis Vuitton has added to its Fall/Winter 2011 campaign with a new behind-the-scenes video that explains the inspiration underpinning the photo shoot.
Pursuitist.com offers one-stop shop for luxury experiences
Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer.
Jimmy Choo releases newest handbag collection with insider video ad campaign
British shoemaker Jimmy Choo launched a new handbag line with a behind-the-scenes documentary to hook curious affluent buyers.
Hermes and LVMH, Halston and Miu Miu – News briefs
Today in luxury marketing – The Hermès family shares more complaints about LVMH; Halston goes through many changes; Miu Miu brings cabaret glamour to Shanghai.
Ferragamo, Jimmy Choo, Burberry and Polo Ralph Lauren – News briefs
Today in luxury marketing – Ferragamo plans IPO in Italy; Jimmy Choo out of the race to buy back his namesake label; A Brit in London; Polo Ralph Lauren still a pony with pep in its step.
Jimmy Choo celebrates 15th anniversary with dedicated microsite
As part of its 15th anniversary heritage celebration, luxury brand Jimmy Choo has launched an interactive microsite to engage consumers with its brand history.
Jimmy Choo taps mobile to make print ad more interactive
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Luxury Daily, September 16, 2019 – Luxury brands ill-equipped to meet shoppers’ ecommerce expectations
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