Published: September 18, 2012
Department store chain Nordstrom is encouraging foot traffic to its in-store Men’s Shops in the latest direct mail catalog that shows apparel, accessories, jewelry and fragrance through street-style photography.
Published: September 13, 2012
Hearst’s Harper’s Bazaar is enticing readers to shop directly from the pages of the magazine through a new ecommerce site that will offer apparel and accessories from luxury labels.
Published: September 6, 2012
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
Published: September 4, 2012
Published: September 4, 2012
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.