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May 24, 2018
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Mobile

Alexander McQueen, Fendi tap watermarked print ads for mcommerce

September 4, 2012

 

By Rachel Lamb

Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.

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  1. Day's wrap: Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu
  2. Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu - Live news
  3. Nordstrom petitions for more size inclusion
  4. Local is a new kind of global: Dolce & Gabbana exec
  5. Luxury invests in values, future through sustainability
  6. Yachts - Luxury Memo special report
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. Dior appeals to product-conscious consumers with sustainable skincare
  9. Challenges to EU stability offer opportunity to reaffirm strengths
  10. Subscribe now: $12 for 12 weeks
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