Mobile
September 4, 2012
By Rachel Lamb
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
{"ct":"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","iv":"4385a75e1620a4b70a083a4bff19f053","s":"f4a47432f195fd7a"}
Share your thoughts. Click here