Mercedes-Benz rejuvenates promotional outreach via branded blog
Mercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.
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Lesson to Dior: Loose lips sink ships
What was the immediate effect of John Galliano’s anti-Semitic outburst last week in a Paris cafe brawl? Natalie Portman, who ultimately went on to win the Best Actress Oscar, declined to wear Dior to the world’s most glamorous event.
Mercedes-Benz 360-degree marketing strategy increases sales 14pc
Mercedes-Benz’s multichannel marketing is undoubtedly why the brand’s sales have sprung up 14 percent in the past month, following a phenomenal year in 2010.
Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
Mcommerce to generate $50B in sales by 2014: study
With the success of flash sales site Gilt Groupe and etailers such as Net-A-Porter, Generation Y is emerging with strong media consumption habits, and it is imperative that luxury brands keep up.
Luxury brands will not be thwarted by discounters on social media sites
Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.
Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector
High-end flash-sale site Gilt Groupe’s announcement to sell the non-luxury Volkswagen Jetta questions whether the brand has clear standards in place, since the move is a stray from its typical repertoire.
Hugo Boss promotes fashion show via social media push
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.
Valentino mobilizes runway experience for fall/winter collection
Italian fashion house Valentino is promoting its fall/winter collection of apparel and accessories and raising the visibility of recent fashion shows with an application for the iPad.
Maserati raffles off 2011 GranTourismo Convertible to support scholarships
Many new, vintage and rare Maserati sports cars led New York’s 66th annual Columbus Day Parade on Fifth Avenue.