Luxury Daily – April 1, 2011 – Zegna sets sights high in Estee Lauder partnership
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Net-A-Porter seeks eco-halo with Runway to Green collaboration
British ecommerce site Net-A-Porter and nonprofit organization Runway to Green tapped more than 25 luxury designers for a limited-edition collection raising funds and creating awareness for leading environmental organizations worldwide.
Jo Malone stands strong with Bloomingdale’s mailer takeover
Fragrance and candlemaker Jo Malone takes over the Beauty Blooms Bloomingdale’s spring mailer with an independent fold-out sleeve promoting its new tea fragrance blends.
Hermes, Brioni and Versace rank highest in reputation, prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
Luxury Daily, March 29, 2011 – Tod’s offers Italian short film on one condition: email, per favore
Gucci, David Yurman sponsor Vogue app via product push
Conde Nast’s Vogue magazine has updated its mobile application to include sponsored luxury apparel and accessories from Gucci and David Yurman based on the weather and current trends.
Elle measures latest luxury runway shows with iPad app
Hachette Filipacchi’s Elle magazine has launched an iPad application that allows fashion-savvy consumers up-close, backstage footage from luxury brands’ top runway shows.
Translate on-site searches into user intent to increase conversion: experts
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.
Bluefly launches social game to increase customer loyalty
Bluefly has announced the launch of a new social game that rewards its customers for interacting with different elements of the site via special discounts, deals and fashion badges.
Five PR essentials for luxury marketers
What is truly different or interesting about luxury brands these days when consumers have such easy access to them? Are luxury brands still banking on heritage or scarcity? Maybe it is time to think about a few more qualities.