One out of five upscale retailers offer mobile shopping
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
Because luxury marketers are experiencing a recovery in demand and advertising more, their search engine marketing cost-per-click is expected to increase in the fourth quarter.
High-end online retailer Bluefly has teamed up with Hunch to create an application that personalizes consumers’ shopping experiences based on their fashion preferences.
Fred Segal Feet is for the first time promoting its annual sale via mobile and online channels.
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.