Search Results for: prada
Luxury Daily, Jan. 18, 2011 – Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative
Bluefly expands repertoire with fragrance boutique
Online retailer Bluefly.com is expanding its product line by adding a designer fragrance boutique to its repertoire.
Armani expands reach of collection with live-streaming fashion show
Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.
Bloomingdale’s plans hefty investment to strengthen ecommerce strategy
Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.
Luxury Daily, Dec. 27, 2010 – How augmented reality can advance luxury digital marketing strategies
One out of five upscale retailers offer mobile shopping
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
Luxury advertisers face higher cost-per-click in Q4: study
Because luxury marketers are experiencing a recovery in demand and advertising more, their search engine marketing cost-per-click is expected to increase in the fourth quarter.
Luxury Daily, Sept. 29. 2010 – Louis Vuitton ramps up social media, mobile engagement efforts
Bluefly brings customization to luxury shopping with new app
High-end online retailer Bluefly has teamed up with Hunch to create an application that personalizes consumers’ shopping experiences based on their fashion preferences.