Why luxury automakers increasingly rely on iPad’s large canvas for engagement
Several high-end automakers have flocked to the iPad recently with interactive versions of their branded magazines.
Several high-end automakers have flocked to the iPad recently with interactive versions of their branded magazines.
Today in luxury marketing – Neiman Marcus aims to deliver multichannel luxury service; Bugatti, Ferrari sell out of supercars as luxury roars back.
NEW YORK – Double-decker buses are the newest forms of out-of-home advertising in major U.S. cities, according to an executive at Vector Media.
Rolls-Royce Motor Cars is showcasing its bespoke capabilities via five new customized vehicles at the prestigious Paris Motor Show.
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
Volkswagen Group-owned Bentley Motors Ltd. is targeting ultra-affluent mobile users with the launch of an iPad-optimized version of its Pure Bentley branded journal.
High-end brands tapping online video to bolster their cachet with consumers on the Internet should remember not to lose their mystique, said author Kevin Nalty.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
Today in luxury marketing – Cadillac, Lincoln claim big stakes in luxury segment; Outlook brightens for luxury markets.
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.